🇬🇧 Delta Delivers First-Ever CES Keynote at Sphere: A Glimpse into the Future of Travel
Delta Airlines made history at CES 2025 by delivering the first-ever keynote in the spectacular Sphere venue, showcasing how immersive technology can elevate storytelling. With a packed audience of nearly 18,000, the event had Viola Davis, Tom Brady and Lenny Kravitz, framing a night brimming with innovation and inspiration.
Delta CEO Ed Bastian, joined by other speakers, shared the airline’s vision for leveraging cutting-edge technology to revolutionise travel experiences while promoting sustainability. The Sphere’s unmatched 360-degree visuals and soundscape created a captivating environment, bringing Delta’s future-focused ambitions vividly to life.
AI-Driven Personalisation and Travel Experience
A standout announcement was Delta's upcoming "Delta Concierge," an AI-powered service designed to transform how travelers plan and experience their journeys. From trip planning and seamless check-ins to expedited boarding and lounge access, Delta Concierge promises to personalize every step of the travel process, creating a smoother, more tailored experience for customers.
Strategic Partnerships
Delta also highlighted key partnerships aimed at enhancing connectivity and convenience. A collaboration with Uber will allow SkyMiles rewards to integrate into rideshares and Uber Eats, streamlining the traveler’s journey from curb to gate. While a new partnership with YouTube will enable ad-free streaming for passengers, adding another layer of comfort and entertainment to in-flight experiences.
Well-Being and Human Connection
NFL legend Tom Brady made a surprise appearance to introduce "Well Traveled," a Delta program focused on traveler wellness. Offering practical tips and resources, the initiative reflects Delta’s commitment to supporting passenger well-being throughout their journeys.
A Night to Remember
Viola Davis’ moving opening remarks set the tone for an evening that emphasized human connection and technological progress. The night culminated with Lenny Kravitz's dynamic performance, leaving attendees energized and inspired by Delta’s vision for the future of travel.
The Future of Travel
Delta’s keynote at the Sphere was more than a presentation—it was a powerful statement about how technology and human-centric innovation can reshape the travel industry. By combining AI-powered tools, strategic collaborations, and a focus on sustainability, Delta is setting the stage for a bold future.
As Bastian concluded: “The future is filled with limitless possibilities. The sky is no longer the limit—it’s just the beginning.”