🇬🇧 CES Tech Trends to watch | 🇧🇷 CES 2025: as tendências no maior evento de tecnologia do mundo
🇬🇧 Tech Trends to Watch 2025: The Future of Technology at CES
CES 2025 reaffirmed itself as the premier global stage for technological innovations that will shape our future. During the exclusive media session "Tech Trends to Watch 2025," futurist Brian Comiskey and CTA’s VP of Marketing, Melissa Harrison, highlighted the key trends set to transform markets and behaviors in areas such as consumption, energy, mobility, and security.
Demographic Shifts and Gen Z Consumption
Gen Z, now accounting for 32% of the global population, is the largest digitally native generation in history. With 60% rapidly adopting new technologies, these young individuals own an average of 13 technological devices in their homes. Additionally, being 2.5 times more likely to purchase sustainable products, they drive demand for solutions that align technological innovations with environmental values.
Example: "Virtual try-on" tools leverage AI to personalize shopping experiences and reduce return rates, making consumption more efficient and sustainable.
AI-Driven Shopping Experiences
The AI retail market is estimated at $7 billion, with 64% of U.S. consumers using AI tools for online shopping. Personalization enabled by AI solutions increases the likelihood of product purchases by 40%.
Technologies like virtual assistants and recommendation platforms are becoming seamlessly integrated into daily life, creating unique and frictionless shopping experiences.
Digital Coexistence
Currently, 93% of U.S. adults are familiar with generative AI, and 61% use AI tools at work. Key advancements include Chatbase AI Agents, which automate tasks and boost productivity; Nvidia’s digital twins, such as Earth 2, used for forecasting and monitoring climate patterns; and humanoid robots from Enchanted Tools, designed for tasks in logistics, retail, and even personal care.
Energy Transition
We are witnessing a new energy transition: from fossil fuels to zero-carbon sources such as solar and green hydrogen. Companies like Panasonic and Haus.me are presenting solutions that combine innovation and sustainability, such as fully self-sufficient homes and more efficient batteries.
Innovation in Mobility and Autonomy
Electric, autonomous, and connected vehicles remain a cornerstone of CES trends. Companies like Waymo and BYD are pushing the boundaries of autonomy and electrification, while micromobility solutions, such as AIMA’s electric bikes, point to a more connected and efficient future.
In industrial and agricultural sectors, advancements from companies like Volvo Group and Caterpillar are introducing greater automation and connectivity to construction and logistics.
Human Rights
The intersection of technology and human rights stood out as a key theme. From food security solutions to improvements in mental health and accessibility, technology is being leveraged to build more resilient communities. In 2024, the United Nations added access to technology as an essential tool for ensuring security and human rights, underscoring the importance of innovation in this context.
Examples include humanoid robots for logistics and healthcare support, as well as sensors that ensure more efficient energy management.
Connected Communities
CES 2025 showcased how audio, video, and gaming technologies are transforming content and culture consumption. The growth of digital audio platforms and podcasts expands opportunities for entertainment and education, while advances in streaming provide more personalized experiences with greater AI integration for content recommendations.
A standout example is Netflix, which now also offers sports streaming, reflecting the evolution of market strategies to meet new consumer demands. In gaming, the combination of virtual and augmented reality is redefining interactivity, creating immersive spaces that bring players closer to narratives. These innovations demonstrate how audio, video, and gaming have become cultural pillars of the digital age.
Longevity and Enhanced Quality of Life
Longevity took center stage at CES 2025, with innovations addressing different aspects of well-being and quality of life. Technologies like GLP-1s, groundbreaking medications that regulate hormones to manage weight and diabetes, were recognized as one of the most significant advancements of the decade, alongside Artificial Intelligence. Devices like Withings’ BPM Pro 2 offer effective health monitoring solutions, while L’Oréal’s Browmagic highlights how beauty can be integrated into well-being, promoting confidence through technology.
Companies like Glidance are developing accessibility solutions that make technology more inclusive, and Nutrix leads with innovations in mental health monitoring, helping to prevent psychological conditions and improve overall quality of life.
Conclusion
The "Tech Trends to Watch 2025" highlight a year marked by the convergence of sustainability, personalization, and technological advancements. From conscious consumption to revolutions in mobility and energy, the innovations presented at CES offer a glimpse into a future where technology and human values move forward hand in hand.
Closing the session, Brian Comiskey and Melissa Harrison reflected on their predictions for the future, emphasizing the transformative impact of quantum computing and human-centric innovation. They stressed that now is the time to embrace change with courage and creativity, setting the stage for a more inclusive and connected tomorrow.